Wisdek Review of Bad Backlink Removal and Spam Link Removal

Google penalties are very common with recent algorithm updates. The most common penalty, of course, is unnatural back links. Known by many names (Spam Link removal, Google Forgiveness, Google Disavow) there is a solution.

Do you ever wonder:
Why my Google search positions dropped?
Why my SEO didn’t work?

Ryan Judd, Director of Sales at Wisdek reviews current (Q4 2013) trends in the world of SEO.
Wisdek provides a plain-English overview of how Google really works (post Penguin and Panda updates), and how many search engine optimization companies have not yet adapted to these changes, the dangers they can cause to your positions and traffic, as well as how to identify and fix common problems.

With recent updates to the algorithm, Google is giving far more significance to the user experience on websites. The general public (Google users) now has the power to vote for your website to rise to the top, or to be pushed to the bottom. They do this by interacting with websites longer and more thoroughly. The websites that get the most action, get the highest votes from Google and therefore outrank their peers. SEO providers who adapt well to change have been addressing this for more than a year now. However, many outsourced and in-house SEOers are still relying on back links and anchor text schemes that are now out of date and even harmful to the very websites they are trying to promote.

Prior to Google’s Penguin and Panda updates, adding bulk back links (a website which directly links to yours) was the easiest way to trick the system. It was the easy way to help clients get ahead and rank above their competition in search engines. The right combination of quality (High Page Rank, high Authority, high traffic) and quantity of back links used to send websites rocketing to the top of Google search. However, the same back links that were once responsible for success are now responsible for banishment (if they link to sites that are not contextual or relevant to what you are talking about on your website).

Google found that because of this abuse to the system due to aggressive SEO practices, visitors were suffering. If someone performed a Google search, and clicked on the first result and this website had absolutely no value to offer the visitor, the visitor would leave immediately, unsatisfied with their search results. In many cases, the text (if any at all) was written for Google’s attention and ignored the visitors’ needs altogether. In order for Google to stay profitable, the user MUST be satisfied. Otherwise. they will turn to Yahoo! or Bing.

So, the rules have changed. Any site participating in unnatural link building or producing useless content was punished. Removal from search results is not permanent, but in order to prove to Google that you deserve to be back on top you must opt out of the unnatural practices.

Luckily, there are tons of tools available to investigate if you have any penalties, and what the severity is. Removing unnatural back links is a lengthy process, but Google provides both the tools and education needed to do it successfully. Addressing content penalties is a simple matter of understanding both your own business and your customers.

Google will continue to refine the way that it calculates search results in an effort to accurately provide the information that searchers are looking for. Perhaps there are still ways to game the system, but rest assured they will not last long. Any practice that sacrifices the quality of results on Google search pages will be identified and punished by Google. The surest way to appear at the top of search results is to earn it. Always keep your customers’ best interest in mind, and avoid techniques that attempt to trick Google.